Businesses are going digital and the need for a business website is compelling. Every day, many entrepreneurs are being enlightened on the need for increased online presence for their businesses. With a well-established business website, enhancing brand awareness is easier. It is the best platform to show your customers why you are more preferable as a service provider.
One of the most critical decisions one has to make when setting up a professional website is that of choosing an ideal hosting service provider. The flow of traffic in your website and the subsequent returns depend in this critical factor. Funnily enough, not so many people are aware of this fact. That is why they end up with horrific hosting services coupled with poor services and higher charges. Knowing the close link between traffic, expected conversions and hosting services will help you a great deal in choosing the best affordable hosting plans and service providers for your professional website.
- Affects Online Presence
The more your website remains functional and active, the higher chances of great traffic. For ecommerce sites and other businesses relying on online sales, you can only make money when your site is up. The last thing you would like to hear is your customers getting an error when they come to your site. Depending on your service provider or hosting package, uptime guarantee can vary. For the best results, your choice of service provider should have an uptime guarantee of at least 99%.
- Security is Key
A single cybercrime can bring down your business. With security threats so rampant, you need a hosting service provider that guarantees optimum security on their servers. When it comes to security, it stretches far beyond the safety of your data. You must also be concerned about the clients’ credentials like passwords, credit card numbers, and personal contact details. That is why you need a web host with advanced security mechanisms like Sitelock, which is capable of detecting and fixing malwares. What’s more, your choice of web host must have domain privacy. This security feature is necessary in battling with identity theft and phishing threats.
- Automatic content backup; is it necessary?
The need for automatic backup of your site by the web-hosting provider is a necessity. However, not all hosting companies offer this incredible service to customers. The possibility of suffering hacking or accidentally deleting crucial data cannot be overruled. Without guaranteed backup, you can lose essential data, which might in turn cost your company thousands or even millions of dollars. Nevertheless, you can choose to do the backup on your own although the automatic backup is easier.
- Opt for a Scalable Plan
Every entrepreneur’s joy is having their business grow and increasing their client base. You should always have this aspect in mind when choosing your hosting package or service provider. A scalable plan allows for changes as your business grows without incurring exit or cancellation charges. Otherwise, you might end up paying so much additional cost for a shift of your current plan. No doubt, it will affect your profit margins.